March 28, 2024

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Comfortable residential structure

Discovery, Lowe’s link for residence improvement | News

Discovery US Hispanic has signed a multi-yr offer with home-enhancement retailer Lowe’s, by way of which the latter will deliver unique residence-enhancement material for the factual broadcaster’s portfolio of channels.

The main concentrate of the partnership will be Spanish-language channel Hogar de HGTV, but Lowe’s will also have exclusivity in the home-improvement category across channels which include Discovery en Español and Discovery Familia.

Lowe’s will be built-in into select Discovery US Hispanic authentic productions during 2021. Critical primary titles involve Hogar Stars, in which passionate dwelling designers set their techniques to the check via a sequence of resourceful issues as they goal to impress pro judges and earn their extremely personal Hogar de HGTV demonstrate.

Also in the line-up are Diseñador En Casa, a self-shot series serving to family members comprehensive their residence remodelling tasks, and Correct My Fall short, where house authorities preserve the day when Diy assignments go wrong. Lowe’s will also be incorporated into future Hogar de HGTV digital-to start with demonstrates, together with Residing Environmentally friendly and Our Family members (Nuestra Familia).

The partnership will contain the start of a jointly produced website the place Hispanic renovation enthusiasts can find information and inspiration to carry their visions to daily life. Discovery US Hispanic will also supply custom made Diy and household-linked video clips to be utilized on Lowe’s social media platforms.