The Buffalo Bills’ household has a new identify: Highmark Stadium | Area News

For Highmark, the naming legal rights deal provides the wellness insurer a high-profile venue for generating awareness of its new id.

“The Payments are a beloved institution in Western New York, and there is no improved way for Highmark BlueCross BlueShield of Western New York to present that we approach to go on to be portion of the fabric of this local community than as a result of this partnership,” David Anderson, CEO of Highmark Western and Northeastern New York, claimed in a assertion asserting the offer.

Anderson mentioned the two providers envision the stadium will be an “all-encompassing asset for our area and outside of.” 

Highmark officials explained the deal reinforces its commitment to the location, and that, in the future, “we hope the stadium will provide as a home for health and wellness occasions for small children, families, and our local community.”

Pursuing the affiliation with Highmark, Buffalo-primarily based HealthNow New York altered its name to Highmark HealthNow.

Highmark affiliation authorized in February

Highmark is a $19 billion nonprofit that operates BlueCross and BlueShield ideas in Pennsylvania, Delaware and West Virginia. It used nearly 16,000 when its affiliation with HealthNow was accepted. By joining with the considerably much larger overall health insurance provider, HealthNow acquired a impressive ally at a time when it has come to be a lot more tricky for smaller overall health coverage ideas to survive.