Property decor mag Domino bought again as fate of print edition in doubt

Domino Media, at the time a red-very hot Conde Nast magazine, has been offered for the 2nd time in a few years — and the fate of the print version is up in the air.

The beloved title, focused on residence decorating ideas, has been bought to private fairness company North Equity.

“We’re ecstatic to ultimately welcome them to our relatives,” reported Andrew Perlman, Running Partner of North Equity, which final yr bought the handyman specific Bobvila.com. “Domino is a phenomenal addition to our portfolio, and far better positions North the two in inside layout as effectively as the broader home and Diy landscape.”

When the Domino website and podcasts will go on, the new entrepreneurs say they have but to figure out how to move forward with the print edition.

“Having only just acquired Domino, we have not designed any choices on the print product,” reported a spokeswoman. “We will carry out the same thorough and considerate review we do with all of our makes that have print products and solutions in order to figure out the greatest way ahead.”

Jessica Romm Perez, Domino’s editor-in-main for the previous five many years in spite of two ownership improvements, reported she will remain in her position under the new entrepreneurs.

The journal had been a regular monthly with a a single million circulation base at Conde Nast when it folded in 2009 through the Wonderful Economic downturn. Considering that its 2013 relaunch, it’s been printed as a quarterly with a superior one-duplicate rate bought principally on newsstands.

Conditions were being not disclosed but North Fairness has been on an acquisition spree of late. The company not too long ago obtained some significant US titles from Swedish publisher Bonnier, including Outside Lifestyle, Area & Stream, Preferred Science and foodie title Savuer. North Equity also owns War Zone and Activity & Function, aiming at armed forces lovers.

When Domino was revived after a four-yr hiatus in 2013, it’s a few tech business owners house owners had hoped to rework the shelter magazine into a vehicle for e-commerce. But as a person insider pointed out, “editors are not buyers,” and the e-commerce method by no means took off.

It was bought to Multiply Media in 2018, the company previously recognised as Solutions.com, which was rising from personal bankruptcy and attempting to broaden its portfolio with niche solutions in the digital area. Multiply also housed Fashionbeans and the wellness website HealthyWay. But the enterprise was damage by the adjust in Facebook’s algorithm afterwards that yr, which resulted in electronic targeted visitors plunging and layoffs.

The new homeowners hope to develop the fortunes of the title, which continue to has a large lover base of property style and design aficionados, together with by pushing electronic affinity marketing and advertising packages.

Most of the staff members is envisioned to stay less than the new possession, which include Common Manager Tracy Cho, who will oversee business and editorial at Domino and Saveur. Reporting to Cho will be Domino’s Chief Inventive Officer Kate Berry and EIC Romm Perez.