January 19, 2022

mvnavidr

Comfortable residential structure

Playtika enters Layout Entertainment marketplace by way of acquisition of Reworks, maker of Redecor

  • Redecor combines home design and style and gaming into the #2 Design Amusement application.

  • Playtika will leverage its demonstrated knowledge in reside-ops and its Strengthen technologies system to increase into the large and growing Structure class.

  • Acquisition furthers Playtika’s advancement system whilst offering it with a massive and very engaged local community of Structure fanatics, a demographic comparable to Playtika’s present user foundation.

HERZLIYA, Israel, Aug. 31, 2021 (Globe NEWSWIRE) — Playtika Keeping Corp. (NASDAQ: PLTK) declared these days its acquisition of Reworks Oy, maker of hit Style Enjoyment application, Redecor. In 18 months since its launch, Redecor has grown to turn out to be the #2 Design and style Leisure app centered on in-application acquire profits. Playtika, a chief in mobile gaming, dwell-ops and technology, will leverage its abilities to more mature Redecor into a main desired destination for Style fans for years to come.

In-application acquire income in the Style Amusement class has grown at a 33% compounded yearly development fee considering that 2019,[i] dependent on App Annie. Residence Décor contains 12% of all U.S. e-commerce revenue, is just one of the most preferred categories on Pinterest, and returns extra than 100 million Property Décor-associated Instagram posts.[ii] Household Décor appeals to a related demographic to that of Playtika’s present 36 million monthly energetic customers.

“As the fragmented and traditionally offline current market of House Décor continues to increase on to digital channels, Reworks features us a persuasive prospect to create a primary existence in a classification that obviously instructions a large amount of interest and will likely provide as a basis to enter even more parts beyond regular gaming,” said Playtika Co-Founder, CEO and Chairman Robert Antokol. “Redecor supplies wonderful enjoyment to structure fanatics and we intend to use our experience in mobile gaming, live-ops and engineering to just take it to new heights. Reworks’ gifted crew will permit us to build new apps in-property to travel upcoming natural expansion throughout the broader electronic entertainment and application ecosystems. We are energized to welcome Reworks to the Playtika loved ones.”

“In Redecor, we set out to create a leading leisure merchandise for the structure neighborhood and are thrilled to be ready to accelerate its expansion with a companion like Playtika,” explained Ilkka Teppo, Reworks’ Co-Founder and CEO. “Our potent artistic abilities complement Playtika’s skills in engineering and knowledge, a match we imagine will be quite advantageous to our long run expansion.”

Reworks, centered in Helsinki, will further more bolster Playtika’s present existence in the town, a primary mobile application and match hub. “Adding these types of a imaginative staff with a record of earning thriving mobile apps and entertainment merchandise will assistance us carry on to catch the attention of the strongest expertise in the Nordic area who want to get the job done on incredible mobile activities,” said Antokol.

Playtika has acquired 80% of Reworks for $400 million in funds. Playtika will purchase the remaining 20% of Reworks for up to $200 million, centered on 2022 Organization EBITDA (as outlined in the definitive acquisition settlement). In the event the agreed upon 2022 Firm EBITDA goal is not exceeded, the outstanding 20% will transfer to Playtika for $1. This acquisition is predicted to lead somewhere around $30 million in profits to Playtika’s 2021 earnings. This transaction marks Playtika’s 8th acquisition of a mobile video game or IP since its founding in 2010. Pursuing this transaction, Playtika remains perfectly positioned to continue pursuing its M&A system, with roughly $1.4 billion in offered liquidity for potential bargains.

About Reworks Oy

Reworks is a Helsinki, Finland based mostly mobile apps business that fuses lifestyle content material and social gaming. Our apps spark creativity and unleash the creator in just every single a single of us. We are very best acknowledged for Redecor, a fusion among house design and cell gaming. Redecor has attracted a focused viewers that enjoys to design, uncover inspiration and link with other interior structure fans.

About Playtika Holding Corp.

Playtika Holding Corp. is a foremost mobile gaming business and monetization system with above 36 million month-to-month lively users across a portfolio of online games. Launched in 2010, Playtika was among the initially to offer no cost-to-engage in social online games on social networks and, soon immediately after, on mobile platforms. Headquartered in Herzliya, Israel, and guided by a mission to entertain the world through infinite ways to participate in, Playtika has 19 workplaces around the world which includes Tel-Aviv, London, Berlin, Vienna, Helsinki, Montreal, Chicago, Las Vegas, Santa Monica, Newport Beach, Sydney, Kiev, Bucharest, Minsk, Dnepr, and Vinnytsia.

Ahead-Searching Statements

This press launch could consist of “forward-looking statements” inside of the this means of the Personal Securities Litigation Reform Act of 1995. All statements that are not historical specifics are “forward looking statements.” The use of terms this sort of as “designs”, “will”, “may”, “intend”, “think”, “expected” and “believes,” amid other individuals, commonly detect forward-wanting statements. These forward-hunting statements include things like, amid many others, statements relating to: the expected timing of the transaction, Playtika’s upcoming fiscal performance, Playtika’s business potential customers and technique, anticipated tendencies, and other related issues. These ahead-looking statements are dependent on management’s current expectations and assumptions about potential functions, which are inherently subject to uncertainties, hazards and variations in conditions that are difficult to predict. Precise benefits could vary materially from those contained in these forward-hunting statements for a wide variety of causes, such as, amid other individuals: uncertainties linked to the costs and predicted added benefits of the transaction, the expected timing of the transaction, any litigation arising out of or relating to the transaction, the impression of the transaction on the organization of Playtika, the risk that Playtika will not recognize the expected advantages of the transaction, which includes the failure to create new offerings and apps or improving present choices and apps to satisfy user and shopper needs and react to emerging technological tendencies and other conditions over and above Playtika’s regulate. Specified of these and other dangers and uncertainties are reviewed in Playtika’s filings with the Securities and Exchange Fee (“SEC”), like its Sort 10-K filed wth the SEC on February 26, 2021. Other mysterious or unpredictable variables that could also adversely affect Playtika’s business, fiscal issue and benefits of operations may come up from time to time. In light-weight of these challenges and uncertainties, these ahead-on the lookout statements might not show to be correct. Appropriately, you ought to not location undue reliance on these forward-looking statements, which only replicate the sights of Playtika management as of the day of this press release. Playtika does not undertake to update these forward-wanting statements.

[i] IAP income centered on details from AppAnnie. Compounded yearly development price (CAGR) is calculated dependent on a evaluation of 16 games in the pure-structure leisure classification, which excludes style online games with meta factors, from in-app purchases from January 1, 2019 via July 30, 2021.

[ii] “Furniture and Homeware E-Commerce Earnings in the US From 2017 to 2025,” Statista, July 5, 2021, https://www.statista.com/figures/278896/us-furniture-and-house-furnishings-retail-e-commerce-profits-share/ “US Retail Ecommerce Gross sales, by Item Group, 2021,” eMarketer, February, 2021, https://www.emarketer.com/content/us-ecommerce-by-class-2021 Instagram research “#homedecor”, August 23, 2021

Contacts

Investor Relations

Push Speak to

Playtika

Outcast

David Niederman

Angela Allison

[email protected]

[email protected]