April 23, 2021


Comfortable residential structure

Pharrell Williams’s Streetwear Line Launches a Assortment of Pillows

Pharrell Williams has normally been identified for his eclectic and trendsetting style. The Grammy-successful producer and singer launched the streetwear manufacturers Billionaire Boys Club and Icecream in 2005, and has collaborated with models like Adidas, Uniqlo, Louis Vuitton, and more more than the years. Now, while, he’s venturing into property style.

On Monday, Billionaire Boys Club and Icecream introduced the launch of two collectible pillows—one of which has by now marketed out. “BBC has been able to morph into lots of issues though nevertheless retaining its foundation. When the pandemic hit and our residences grew to become our canvases, I felt it was the fantastic time for BBC to get into that space,” Williams tells Advertisement of his new endeavor.

The pillows price tag $75 just about every and occur in two designs. The sold-out one particular is black and white with an illustration of an astronaut on it, while the other, continue to out there, a person attributes an ice product cone with a man’s encounter on it. Billionaire Boys Club and Icecream (the models are kind of a package deal deal) have dabbled in residence items just before by releasing merchandise like a porcelain incense burner produced in collaboration with Yeenjoy Studio, but now prepare to extend substantially further with the launch of rugs and other products in the coming months. 

The IC Coneman pillow (left, $75) is nonetheless offered, although the Standing Astronaut pillow ($75) is bought out.

Courtesy of Billionaire Boys Club and ICECREAM

Williams’s curiosity in the property layout room is very little new. In 2019, he declared a collaboration with two Toronto-based real estate builders to create a condominium sophisticated referred to as Untitled. He labored with lead architect Mansoor Kazerouni of IBI Group, who utilised the audio wave sample from Williams’ song “Gust of Wind” to design and style the balconies of the developing. The condos are still less than building, and will reportedly be finished in 2023.