June 23, 2024

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Bills’ property has a new name: Highmark Stadium | Neighborhood Information

“We are self-confident that Highmark BlueCross BlueShield of Western New York is dedicated to maintaining their position as a health care and philanthropic chief in our region,” she mentioned. “We glance ahead to lots of many years of functioning with each other with their workforce developing terrific recollections at not only NFL football online games, but at several other health and fitness and wellness functions and community celebrations.”

The two businesses are envisioned to give extra information at an event Tuesday morning.

A obvious way to encourage a new identify

For Highmark, the naming legal rights deal gives the well being insurer a higher-profile location for creating consciousness of its new id.

“The Charges are a beloved establishment in Western New York, and there is no improved way for Highmark BlueCross BlueShield of Western New York to clearly show that we system to keep on to be aspect of the fabric of this group than by means of this partnership,” David Anderson, CEO of Highmark Western and Northeastern New York, stated in a assertion asserting the deal.

Anderson explained the two companies envision the stadium will be an “all-encompassing asset for our area and over and above.” 

Highmark officers mentioned the offer reinforces its commitment to the area, and that, in the long run, “we hope the stadium will serve as a dwelling for health and fitness and wellness functions for young children, family members, and our group.”